PARTY CITY WHERE IT’S ‘HARD TO LIVE’

ABOVE: The embarrassing poster

ABOVE: It should read 'hard to leave'

A STAG-DO destination in Latvia has scrapped a £500,000 advertising campaign after it was mis-translated.

The slogan was meant to read ‘Riga city: easy to go, hard to leave!’ but embarrassed tourist chiefs pulled the campaign when it was translated to ‘Riga city: easy to go, hard to live!’

The adverts were supposed to promote Riga as a cultural capital to UK tourists – turning around the city’s partying reputation.

A tourism official said: “It is very embarrassing. It was of course meant to say 'hard to leave'.

“But apparently nobody checked it properly before the leaflets and posters went to the printers.”

» MORE 'ONES THAT GOT AWAY' HERE...

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Posted: Sat 14 November 2009, 21:04:24 , by rx Re: Party city where itchr(25)s chr(24)hard to livechr(25) “ ...and they don"t lie...easy to go away...that"s why so many Latvians now work and live in UK,Sweden etc... ” ( Inappropriate Comment? Report This! )

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